Our Story

Back in early 2025, I (Devidson Louis) realized that too many insurance outfits treat people like policy numbers instead of neighbors. After two years of helping folks navigate the Health Insurance Marketplace® and talking with fellow agents, I decided to do things differently. That’s how NorthBay Insurance Group came to life—built on honesty, open communication, and real teamwork.

What We Believe

  • Putting You First: No pushy sales tactics. We listen, understand your needs, and recommend coverage that makes sense for you and your budget.

  • Supporting Our Agents: When you grow, we grow. We empower our team to share ideas, learn new skills, and focus on what matters—serving you.

  • Always Striving for Better: Earning the CMS Elite Plus Circle of Champions honor in 2025 showed us we’re on the right track. We keep raising the bar for customer care and industry know-how.

  • Community Matters: Insurance isn’t just about paperwork—it’s about peace of mind for families, small businesses, and local organizations we all love.

Why NorthBay?

  • Proven Results: We helped over 500 people find great plans during the last enrollment period per agent—earning us top honors and, more importantly, happy clients.

  • Tailored Guidance: From your first call to filing a claim, we’re by your side with clear answers and honest advice.

  • Full Coverage Options: Health, life, auto, home, commercial—we’ve got you covered across the board.

  • No Surprises: Transparent pricing, straightforward explanations, and respect for your time every step of the way.

About Me

Hi, I’m Devidson Louis, the person behind NorthBay Insurance Group. After two years as an agent and broker, I saw the gaps and decided to build an agency that truly cares. In April 2025, CMS recognized my efforts with the Elite Plus certificate. Now, I’m on a mission to deliver insurance with integrity—for clients and agents alike.